The Praxis Marketing Education exam is designed to measure the knowledge and skills that are essential for marketing education specialists.
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Praxis Marketing Education Exam Outline
The Praxis Marketing Education exam contains 120 selected-response questions, and you will be given a time limit of 2 hours.
The exam is split into eight content categories, which are designed to cover the various competencies and points of knowledge that a teacher should possess.
I. General Business Principles (17 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Economics and finance
- Business law
- Management and communication
II. Marketing-Information Management and Planning (14 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Market research
- Segmentation
- Strategic planning
III. Product/Service Management (17 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Product life cycle
- Product development
- Product-mix strategies
- Product positioning
- Branding
IV. Promotion (20 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Role of promotion
- Advertising
- Public relations and publicity
- Sales promotion
- Current trends in promotion
V. Pricing (14 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Role of pricing
- Pricing strategies
- Pricing mathematics
VI. Personal Selling (14 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Role of selling
- Selling process
- Current trends in personal selling
VII. Channel Management (12 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Channel structure/relationship
- Physical distribution strategies
- Logistics
VIII. Marketing Education Programs (12 questions)
The questions in this category assess your knowledge and abilities in the following areas:
- Program perspectives
- Cooperative education programs
- Professional development
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Praxis Marketing Education Exam Registration
To register for the Praxis Marketing Education exam, you will need to create an online account with ETS. Through this account, you can submit an application to take the exam.
During registration, you will be asked to select the test-taking format (remote or at a testing center), test location (if you are taking the test at a testing center), and test date. You will also need to pay the $130 exam fee.
Test Day
In-person Testing
On test day, you should arrive at the testing center 15-30 minutes before the scheduled testing appointment to allow you enough time to complete the check-in process. During the check-in process, you will be asked to provide a printed copy of your admission ticket and two forms of valid identification as soon as you arrive.
You will also be asked to store all personal items in a secure locker before entering the testing area.
Once the check-in process is complete and you are fully approved for testing, you will be led to the testing station and given a brief tutorial on the testing system.
Remote Testing
To take the exam remotely, you must use a laptop or desktop computer that has the ETS Secure Test Browser downloaded and installed on it. This is the browser you must use to take the exam. You will also need a functioning webcam, speakers, and a microphone.
When you check in to take the exam, the remote proctor will ask you to show proof of identification and to move your webcam around the room so that your testing area can be observed. Once the proctor has approved your testing area, they will walk you through the testing process and begin your exam.
How the Praxis Marketing Education Exam is Scored
Your Praxis Marketing Education exam score is based on the number of questions you answer correctly (your raw score). Your raw score is converted to a scaled score. The minimum scaled score you need to obtain to pass the exam varies from state to state, ranging anywhere from 144 to 169.
You should receive an official score report about five weeks after testing.
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FAQs
Q
How many questions are on the Praxis Marketing Education exam?
A
There are 120 selected-response questions on the exam.
Q
How long is the Praxis Marketing Education exam?
A
The time limit for the exam is 2 hours.
Q
What is the passing score for the Praxis Marketing Education exam?
A
The passing score for this exam differs depending on which state you take the exam in.
Q
How much does the Praxis Marketing Education exam cost?
A
The examination fee is $130.
